Bright Ideas

Residential Solar Artificial intelligence can write essays, create art, diagnose diseases, and beat world champions at complex games. But strip away the...

Microsoft just committed $10 billion to solar and storage. Google’s renewable energy contracts now exceed 10 gigawatts. Amazon is the world’s largest...

When people think about commercial solar on new building projects, the focus is often on kilowatts, incentives, and glossy renderings. But once...

So, the Sun Isn’t Always Shining. We Planned for That. Let’s talk about reality. The reality of living in Illinois is that...

You Didn’t Just Buy Solar Panels. You Made a Statement. We believe your new solar panels should be celebrated. That’s why, when...

So, the Game Is Rigged. Now What? It’s a rotten feeling, isn’t it? The moment you realize you’re paying for a service...

It’s Bigger Than Your A/C. It’s a Broken System. The easy answer is to blame the summer heatwaves, and sure, running the...

Let’s not mince words. A historic event just happened. A tipping point for the entire planet. And almost at the exact same...

That Shock You Felt Opening Your ComEd Bill? It’s Not Just You. Let’s talk about that moment. You opened your ComEd bill...

Choosing a Solar Company: Who Can You Trust with Your Illinois Solar Incentives?   The Illinois Solar Gold Rush Is Here. So...

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